“Create, Personalize, and Experience the fun of Gift Giving.”

Build-A-Bear corporation has developed a way to market more than just a product or service, they have branded a “gift giving experience.” In this day and age, as the economy tightens, people desire an even bigger “bang for their buck.”

While it always fun to watch someone open your present, Build-A-Bear has created an exciting experience for both the person who gives the gift, and the person who receives the gift.

Walk into the glowing store and take in the multitude of furry friends. This store is designed to cater to all ages of “build-a-bear” designers, and is ready to customize your animal to your every need. Take your pick from teddy bears, puppies, penguins, tigers, bunnies, monkey’s and so much more! Build-A-Bear has fashioned a store in which you can take the classic stuffed animal and personalize it for all ages and genders.

The Build-A-Bear workshop has transformed the classic stuffed animal into a entertaining experience and personalized gift. Add your own clothing, accessories, shoes, and even your own voice to your furry little friend!

This store has successfully marketed to all ages and genders. At Build-A-Bear any animal can be transformed into a furry little Firefighter, a Collegiate Bear, a Disney Character, and many more cute characters.

This gift giving experience allows for a fun day for the gift giver, and a personalized animal that will surely excite any girl, boy, mom, dad, and grandparent.

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In the 21st century people are constantly trying to find a faster way to get there, buy this, do that. What is the one thing that keeps them going? Coffee! When these people take that first sip of premium coffee, the last thing they think about is slowing down. However, Starbucks has managed to lure these individual’s into their stores, and keep them there!

Starbucks created a Coffee Experience. With the right blend of marketing and branding, consumers are willing to pay more for Starbucks coffee because it offers more than the flavor, it offers the atmosphere. Starbucks has become the prime location for study groups, informal business meetings, and a quaint spot to catch up with friends.

Starbucks is a fully loaded marketing machine, packed with the trendy look, the latest music, and one of the most important features for “Generation Z”: Internet connection. Once Starbucks has lured in its target market, it uses all the right techniques to slow down this stimulus oriented and “on the move” generation. After they’re in, few can resist the roasted coffee bean smell, and the temptation of a caffeine fix.

One of Starbucks tag lines is to, “Discover the taste that inspires you.” Truly, the company has inspired our young culture to flock to its nearest locations and spend hours enjoying their expensive gourmet treats and delicious blends of coffee. Starbucks has found their target market, and is holding them close. Keep a look of for this “need for speed” generation as they brisk through the doors of Starbucks, on a search for the latest tazo teas, energy drinks, and Starbucks cappuccinos.

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