In the 21st century people are constantly trying to find a faster way to get there, buy this, do that. What is the one thing that keeps them going? Coffee! When these people take that first sip of premium coffee, the last thing they think about is slowing down. However, Starbucks has managed to lure these individual’s into their stores, and keep them there!
Starbucks created a Coffee Experience. With the right blend of marketing and branding, consumers are willing to pay more for Starbucks coffee because it offers more than the flavor, it offers the atmosphere. Starbucks has become the prime location for study groups, informal business meetings, and a quaint spot to catch up with friends.
Starbucks is a fully loaded marketing machine, packed with the trendy look, the latest music, and one of the most important features for “Generation Z”: Internet connection. Once Starbucks has lured in its target market, it uses all the right techniques to slow down this stimulus oriented and “on the move” generation. After they’re in, few can resist the roasted coffee bean smell, and the temptation of a caffeine fix.
One of Starbucks tag lines is to, “Discover the taste that inspires you.” Truly, the company has inspired our young culture to flock to its nearest locations and spend hours enjoying their expensive gourmet treats and delicious blends of coffee. Starbucks has found their target market, and is holding them close. Keep a look of for this “need for speed” generation as they brisk through the doors of Starbucks, on a search for the latest tazo teas, energy drinks, and Starbucks cappuccinos.